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This has resulted in GEICO being the second largest auto insurer in the United States (behind State Farm).
Many of the most prominent TV ad campaigns, such as the GEICO Gecko, the GEICO Cavemen, the Rhetorical Questions campaign featuring Mike Mc Glone, Maxwell the Pig, and the GEICO Hump Day Camel were developed by The Martin Agency.
"Unskippable" injected innovation into the otherwise creatively barren world of pre-roll ads with its series of boring, everyday scenes made utterly watchable -- and hilarious.
The ads featured a family eating a spaghetti dinner, a backyard barbecue, an elevator and an office, after hours.
The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements.
Paying too much for car insurance doesn't have to be one of them." The company's ads sometimes focus on its reptilian mascot, The Gecko, an anthropomorphic Day Gecko created by The Martin Agency, modified in 2005 to a CGI character by Animation Director David Hulin and his team at Framestore.
Animated advertisements were part of the early GEICO Direct ads as well as the "Dumb Things" campaign.
The 15-second long commercials, animated by Bill Plympton, featured a curious little man walking up to an object and eventually getting hurt due to his curiosity of the object.
Thanks to the Martin Agency, Geico stands smack dab in the middle of a landmark moment in marketing history: when online video advertising took a turn for the awesome.
Much has already been said and written about the "Unskippable" campaign, which earlier this year earned the Film Grand Prix at the Cannes Lions International Festival of Creativity and now is being recognized with Ad Age's first-ever Campaign of the Year award.