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"On Tinder, maybe you get 100 matches, then the guy either feels like he has to do 100 chats or the girl feels uncomfortable starting a chat, so I think it gets convoluted for the user and results in dead-end matches [where no one reaches out]," says Wolfe.

"I wanted to do something that would promote a responsible user online.

"I know guys get sick of making the first move all the time.

Why does a girl feel like she should sit and wait around?

But on Bumble, women are forced to make the first move.

They have 24 hours to message a match, otherwise the match disappears.

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